Riparbelli believes many companies would like to produce more videos, but the cost and time of production have limited these capabilities in the past. Whereas with our technology, we are in the $2,000-$3,000 range per video, and anyone can do it in minutes straight from their browser,” Riparbelli said. “Even doing a simple corporate video shoot can easily be $5,000 and take a lot of time and project management. “The reduction in time and complexity is a major draw for most of our clients who are in the corporate training space, and the learning and development space, where policy and regulation changes often,” Riparbelli said.Īside from the logistics and planning side, synthetic media production offers other cost-saving advantages compared to standard video production. Using AI, we’ve digitized the video production process and enabled our customers to create a video in 5 to 10 minutes, without the need for any cameras, actors or studios” said Victor Riparbelli, CEO and co-founder of Synthesia. “In traditional video production, and we’re talking live-action video here, you write a script, get an actor, get a studio, get a sound guy, get a video guy, you do the post-production, and then you have your video ready. This offers numerous advantages over traditional video production. People might actually look at it a little bit more, and especially if it’s surprising, like David Beckham suddenly speaking a bunch of different languages,” Joordens said.Ĭompanies can use the platform for a host of applications ranging from corporate onboarding experiences to virtual training exercises with an AI avatar.
“Something being a little off on a commercial or a public service announcement, that might actually grab attention.
Steve Joordens, professor of psychology at the University of Toronto, said these peculiarities may be a positive in the marketing realm. Overall, the Synthesia videos we’ve seen are impressive, but, at times, the lip movements and audio can be off ever so slightly.
The platform then integrates this audio and the correlating facial movements onto the desired pre-recorded presenter. Once a speaker has been recorded, Synthesia uses a process called Native Dubbing to incorporate the audio of a voice actor. The feat was made possible due to Synthesia’s AI video platform. Beckham then begins to deliver the script in not only English, but eight additional languages ranging from Kinyarwanda to Yoruba. It starts unassumingly enough: Beckham pulls up a chair at a table set before a piece of toast, jam, and a glass of orange juice, but then it happens. In 2019, a Malaria awareness video featuring a David Beckham deepfake caused quite a stir online.
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SEE: TechRepublic Premium editorial calendar: IT policies, checklists, toolkits, and research for download (TechRepublic Premium) Information sharing the synthetic media age An AI video production company, Synthesia, is working with a host of clients across industries to reshape the way organizations train, educate, disseminate information, and more. Digital education avatars could also boost engagement and memory retention in the virtual classroom. Moving forward, synthetic media and artificial intelligence (AI) could transform the way companies target global audiences and provide internal core competency training. The proliferation of synthetic media has created a vast realm of possibilities from deepfake-enabled political misinformation to a wholly new type of computer-generated Instagram influencer. The realm of simulacra is very much intermeshed within an increasingly virtual reality. In the digital age, the line between the material world and simulation often blur. Deepfake reality check: AI avatars set to transform business and education outreachĪI avatars and synthetic video production could provide organizations with entirely new capabilities for training and multilingual global communication in the years ahead.
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